E-Commerce Photography: The Silent Salesperson

Great products deserve imagery that sells before the copy does. For DTC brands, I’ve transformed flat, generic shots into conversion-driving visuals by:

• Storytelling Through Staging: Positioning products in aspirational yet relatable contexts (e.g., a candle beside a morning coffee vs. isolated on white).

• Heroing Key Features: Using lighting and angles to highlight textures, scale, and craftsmanship.

• Optimizing for Every Touchpoint: Ensuring thumb-stopping clarity on mobile, with seamless A/B-testable variants.

Imagery isn’t just about showcasing products—it’s about compelling action.