Brand Identity & Visual strategy: Breelho Candle co

In a saturated candle market, Breelho needed a brand world as distinctive as its eco-conscious craftsmanship. I crafted a luxe-yet-accessible identity that mirrored the moments their customers coveted—sunlit beaches, mountain hikes, and minimalist interiors—through:

• Elevated Minimalism: A modern, soothing palette (think seaglass greens and sandstone neutrals) that whispers sustainability while blending seamlessly into curated homes.

• Aspirational Storytelling: Photography and messaging that positioned candles as conduits to escape—not just decor.

• Tactile Luxury: Premium but unfussy textures (matte finishes, organic typography) to balance refinement with approachability.

The result? A visual language that made conscious indulgence feel inevitable.