Email and e-commerce audit: the new bar

A fast-growing non-alcoholic brand needed to streamline their segmentation and automation strategy to boost retention—while capitalizing on untapped seasonal demand. My audit revealed fragmented flows and missed revenue opportunities, leading to actionable recommendations: consolidated segments, high-converting website language, and a seasonal campaign framework. I also bridged paid ads with email nurture strategies, ensuring new buyers enter a cohesive, high-value customer journey.