email program audit: Painting to gogh

When this art education brand’s revenue dipped in 2024, I conducted a data-driven audit to reverse the trend—identifying a clear path to 20% revenue growth by refining their email strategy. Key moves:

• LTV Focus: Shifted from broad blasts to targeted campaigns for top-performing cities/products, with a curated "collection" approach to best-sellers.

• Flow Optimization: Isolated high/low-performing automations, reallocating effort to winning sequences (like post-purchase nurtures).

• Cadence & Timing: Aligned sends with revenue-driving days to maximize conversions.

The result? A repeat-purchase engine that outperforms 2023—while strategically attracting new buyers.