LULLA PRODUCT LAUNCH

AS CREATIVE DIRECTOR, I BRAINSTORMED, PRODUCED, AND DIRECTED A FULL VISUAL CAMPAIGN FOR LULLA’S NEW PRODUCT LAUNCHES IN UNDER A MONTH. I BUILT A COMPLETE WORLD FROM SCRATCH WITH NO PRE-EXISTING STORY OR ASSET. EVERY HERO IMAGE, PDP DESIGN, AND AD ASSET WAS DELIVERED ON TIME, DEMONSTRATING MY ABILITY TO LEAD STRATEGY, PRODUCTION, AND PM SIMULTANEOUSLY TO MEET THE DEADLINE.