Lead Nurturing Flow: Swyft Filings

Aspiring entrepreneurs often hesitated at Swyft’s corporate jargon—so we replaced legalese with human-centric storytelling.

The Fix:

• Dreamer-First Messaging: Framed business licensing as a milestone (not paperwork), using relatable founder stories and step-by-step guides.

• Education Over Pitch: Built trust with free resources (e.g., “5 Pitfalls to Avoid When Naming Your Business”).

• 29% Conversion Lift: Proved that approachability unlocks motivation.

Now, “not ready” leads stay engaged—and take the leap faster.