Cross-Sell Strategy: Canvasback

This automotive DTC brand excelled at selling custom cargo liners—but left revenue untapped by underutilizing add-ons. I designed a hyper-targeted cross-sell strategy:

• Persona-Driven Bundles: Mapped offers to their top 3 vehicle categories (e.g., Jeep, Truck, SUV owners), aligning add-ons with each group’s unique use cases.

• Value-First Messaging: A/B tested urgency hooks (“Protect your investment”) vs. convenience angles (“Complete your setup in one click”).

• Flow Visualization: Built a performance-trackable journey, from post-purchase emails to retargeting ads, ensuring seamless upsell opportunities.

The outcome? A scalable system to turn single-product buyers into repeat customers.