Email program launch: huckleberry

A parenting brand with no email strategy needed a system as tailored as their audience—new parents and seasoned caregivers. I designed a dual-framework approach:

• Personalized Journeys: Separate flows for first-time parents (education-focused) and multi-child households (efficiency-driven), each with objection-handling messaging.

• Goal-Aligned Content: Reframed product benefits around core desires (sleep, routine, confidence) to convert engagement into loyalty.

The result? A launch-ready program built to grow with families—not just sell to them.